Augmented reality is the process of using technology to superimpose elements onto any scenes you capture of the world around you in real-time. This is in stark contrast to virtual reality which is a rough recreation of an environment. Augmented reality is based on real-life captures and footage and is about planting new information onto it. This form of technology has been in use since the 1990s and began being used to display data on top of live sports action from analysts. It has developed more and more with time to this point in time where it is been widely utilized as a product with google glass and heads-up displays in car windshields. That is just one of a few industries which are capitalizing on the advantage AR gives. Others include healthcare, public safety, gas and oil, tourism and marketing. One of the main objectives of augmented reality is to highlight specific features of the real world and increase the perspective and context of these features to implement smart and insightful actions to real- world situations. Such valuable data can help guide companies in their decision making and for them to recognize information about consumer spending habits among other key points.
Augmented Reality in the Furniture Sector
Augmented Reality has been a blessing for the furniture sector. Via this medium retailers can now showcase their products to consumers in the precise way consumers want to view it. Eliminating a lot of the stress and cost from the customer experience. Not only do consumers get to view products they favour in the exact position they want to assess it in, in their home, they also get a far more transparent interaction when making a purchase. Through this technology, the consumer is getting what they see and theres no room for speculation of what the experience will be with the product. Not only that but the interface is designed to be an entertainment vehicle for consumers as well as a practical decision-maker. Augmented reality apps have driven a lot more business for companies by being the perfect showcase for creators and the perfect sampling by consumers bridging the gap more between retailer and consumer. Not only that but whatever company uses an AR app has an obvious large advantage over any competitors which don’t offer it. Not only that but these apps bring a whole new world of opportunity for marketing furniture. It gives a virtual gaming experience which is based on reality to entertain whilst offering all the information the consumer needs before making a purchase.
Advantages Of Augmented Reality For Online Shops
The biggest selling point for online shops to implement augmented reality into their online consumer experience is largely in the try before you buy simulation experience. Customers who have seen a product recreated in the environment in the positioning they want to see it in are naturally more confident and willing to make a purchase. In turn, this means they will be far less likely to return the item after transporting it to their home. Surveys have been held about consumer preferences and 76% of consumers have stated they would maybe or definitely purchase an item if they get to see it showcased in the environment they want it in, you can see how valuable it is. AR in eCommerce is one of the effective tools for increasing sales. Not only are AR apps ideal in giving consumers a real-life recreation of products, but they also provide consumers with a novel, gaming style experience. Enabling consumers to play around with products in their environment and visualize these elements together leaving the days of trying to imagine them combined in your head, long-gone.
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